The Art of Corporate Partnerships – How to Trigger a Sponsorship Investment
The landscape of sponsorship has changed and your organization must change its approach to be successful. Corporate partners may still care about your cause, but they care equally as much, if not more so, about engaging with your audience. This session is for the small to medium-size non-profit and will cover what a custom activation is; how to build custom activations that your corporate partners and your audience will love; how to make sure your sponsors get everything they’ve paid for; and how to close next year’s revenue sooner.
We’ll explore these topics, with video examples:
- Building custom activations
- Preparing a sponsorship proposal
- Demonstrating fulfillment
- Renewing sponsorships
Speaker: Colleen Lockwood, National Vice President of Advancement for Women of Tomorrow; Instructor for Sanford Institute of Philanthropy at National Leadership Institute.
Colleen is a devoted philanthropic and community leader with extensive Fortune 500 private sector experience in marketing, branding and strategic partnerships. In her role as National Vice President of Advancement for Women of Tomorrow, she is charged with expanding awareness and securing financial support nationally. She speaks regularly on the fundamentals of corporate partnerships, including presenting annually at AFP’s Planet Philanthropy Conference since 2014. She is also an Instructor for the Sanford Institute of Philanthropy at National Leadership Institute, which specializes in nonprofit education.
Colleen serves on the board of Fleet Week Port Everglades and the Council of Fort Lauderdale Civic Associations. She received her Bachelor of Science in Marketing Research from the University of Maryland, her Masters of Business Administration from The Pennsylvania State University, and completed an Executive Leadership program at Northwestern University’s Kellogg School of Business.
Org Toolkit | Join Center for Social Change members and other local nonprofits and changemakers for this monthly presentation on organizational development topics in our second floor conference room.
Center for Social Change is located on the corner of Coral Way and SW 21st Avenue in the offices above Xixon restaurant, on the second floor.
The parking details below are specific to this event.
If you’re traveling by car: The Center has free parking (only for this event) on Floor 2B of the parking garage attached to 2103 Coral Way. If these spots are full, metered spaces are available of Floor 2A. Cash, Park Jockey, and Pay-by-Phone are all accepted.
Floor 2A is the accessible floor and has disabled permit parking. Electric vehicle recharging stations are also available.
There is also metered parking adjacent to the building payable with Pay-by-Phone and there is some free street parking in the surrounding neighborhood, especially south of Coral Way. Be sure to observe “Residents Only” and “No Parking” areas.
If you’re traveling via mass transit: Miami-Dade Bus #24 and the free City of Miami Coral Way Trolley both stop just around the corner from the building. Both bus lines connect to the Vizcaya Metrorail Station at Coral Way and SW 12th Ave.
If you’re traveling by bike: Bicycle racks can be found along the sidewalk in front of the building and in the garage.
Image and Audio Consent and Release:
If you do not wish to be photographed or recorded, please inform Center staff upon arrival at the venue and we’ll accommodate your request.
The Center for Social Change will be taking digital photography and/or videography throughout the event. The photographs and/or video may be used across our platforms, including publications, websites, email newsletters, social media, presentations, media releases, and marketing materials. The Center for Social Change does not intend to use these photographs/videos in any manner other than for the purposes stated above. By registering for this event, you grant permission for the Center for Social Change to use your photograph/video in this manner.