How to use Google Ad Grants

Did you know most nonprofit and charity organizations (those with 501(c)(3) designation) are eligible for $10,000 of in-kind Google Ad advertising money per month?

Learn about the application process of this free Google program, the basics of Google Ads, and how online advertising can enhance your organization’s profile, upcoming events, and attract volunteers and sponsors.

After the presentation, meet marketing students from Barry University who have run Google Ad campaigns under the Google Ad Grant program.

Social Media 2020

Nonprofit Social Media 2020!

Does your Nonprofit Organization have a solid Social Media Strategy for the New Year?

NPOs are rushing to join social platforms such as Facebook, Twitter, Instagram and LinkedIn as an additional outlet to reach their donors.

Facebook rolled out individual fundraiser campaigns for enrolled NPOs where funds go directly to their accounts with transaction fees waived.

In 2019, Facebook matched $7MM on #GivingTuesday to registered NPOs whose supporters contributed to their cause on December 3rd.

Social Blessings, LLC specializes in coaching small businesses, start ups and nonprofits build and polish their social media strategies through impactful marketing campaigns.

Join founder and social media strategist, Karlene Scarlett, as she outlines the most recent updates, algorithm changes and the importance of engagement for popular social platforms in 2020.

Stick around after the presentation to book a complimentary 15-minute session, centered around building your own organization’s campaign strategy and tools to effectively streamline your social media management.

Background on Karlene

Karlene has worked with small to global retail brands helping each one polish and maintain a positive presence on their social media channels.

Here’s a career snapshot of her 5+ years of experience in Social/Digital Marketing:

  • Zimmerman Advertising Agency [Strategist/Ad Specialist for Party City, Chuck-E-Cheese, Jamba Juice, Fresh Market and AutoNation social accounts managing monthly ad spend of $10k per account]
  • AutoNation HQ [Store Front and Drive Pink Campaign Social Lead managing monthly ad spend of $12k]
  • Royal Caribbean Cruise Line HQ [Sr. Social Media Strategist for 15 global ship fleet monthly ad spend of $100k]
  • Publicis Sapient Agency [Sr. Social Media Analyst for Patron Tequila Spirits]
  • Founder, Social Media Coach and Strategist of Social Blessings, LLC

Additional details:

The Center for Social Change is located on the corner of Coral Way and SW 21st Avenue in the offices above Xixon restaurant, on the second floor.

If you’re traveling by car: There are metered spaces on Floor 2A of the parking garage attached to 2103 Coral Way. Floor 2A also has paid disabled permit parking and paid electric vehicle recharging stations. You can pay with the ParkJockey, or Pay-by-Phone app (code: 34031). There is also metered street parking adjacent to the building payable with Pay-by-Phone and there is some free street parking in the surrounding neighborhood, especially south of Coral Way. Be sure to observe “Residents Only” and “No Parking” areas.

If you’re traveling via mass transit: Miami-Dade Bus #24 and the free City of Miami Coral Way Trolley both stop just around the corner from the building. Both bus lines connect to the Vizcaya Metrorail Station at Coral Way and SW 12th Ave.

If you’re traveling by bike: Bicycle racks can be found along the sidewalk in front of the building and in the garage.

Image and Audio Consent and Release:

If you do not wish to be photographed or recorded, please inform Center staff upon arrival at the venue and we’ll accommodate your request. The Center for Social Change will be taking digital photography and/or videography throughout the event. The photographs and/or video may be used across our platforms, including publications, websites, email newsletters, social media, presentations, media releases, and marketing materials. The Center for Social Change does not intend to use these photographs/videos in any manner other than for the purposes stated above. By registering for this event, you grant permission for the Center for Social Change to use your photograph/video in this manner.